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With more than a decade of diversified experience in marketing communications, Sarah brings a unique perspective to Crosswind Communications in that she has worked on the “agency side” as well as on the “client side.”
Sarah got her start in the marketing business working at Mullen Advertising in Wenham, Massachusetts, helping to build national brands including Nike, Nabisco, and Nestlé USA. She then became an Account Executive at Arnold Communications — one of Boston’s largest advertising agencies — supporting brand-building efforts on iconic brands such as Ocean Spray Cranberries and Volkswagen.
Sarah transitioned to the client side when she became Director of Marketing for Bayside Properties Ltd., a Boston-based real estate developer. In this highly-visible role, she was responsible for managing overall sales efforts for the firm, as well as supervising the work of numerous advertising agencies and public relations firms. She also handled Bayside’s community relations, media relations and cause-related marketing programs.
Sarah joined Crosswind Communications LLC in 2006. When she’s able to break away from her work at the office, she enjoys bicycling and skiing, and is an avid collector of antiques and Americana. She is a graduate of Boston University.
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