Tuesday, 01 September 2009
Circle K Stores
Launches New Co-Branded
Promotion with Jump Beverages

   Circle K Stores, Inc., a leading national convenience store chain with more than 3,000 outlets across the United States, will roll out a new cooperative sales promotion effort this month with Scottsdale, Arizona-based Jump Beverages Ltd. The program was conceived and designed by Crosswind Communications LLC, and produced by Retail Action Concepts Inc. of Marietta, Georgia.
   The promotion will involve high-visibility electronic signage and free-standing floor displays, and includes a sweepstakes component that offers an exciting range of prizes for consumers. The promotion will also be supported by couponing in Sunday newspapers.
   “Circle K is an important retailer for us,” said Marc Delacort, Jump Beverages’s senior marketing manager. “Their in-store team worked closely with us to provide great visibility for Jump’s full line of citrus-flavored drinks. We’re looking forward to a highly successful fourth-quarter promotion.”
   Crosswind Communications LLC is a full-service marketing communications consultancy based in Greenwich, Connecticut. The firm’s other clients include BenQ Group, The General Electric Company, Pepsico and West Pak Avocado.

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